The museum is in a spot on West 23rd Street formerly occupied by Tekserve, a beloved local computer repair shop.
Rather than try to erase that history, though, Poster House has opted to embrace it. Its pop-up focuses on posters from legendary New York places that no longer exist, from clubs such as Danceteria and Limelight to topless bars and Yiddish theater companies.
Notecards next to each poster don’t just identify the piece, they add context. For example, Limelight is now a gym, while an art space on a formerly gritty block of the Lower East Side is now home to condos that cost $9,000 a month to rent.
Lubalin, a famous graduate of Cooper Union who went on to create many famous logos and campaigns for brands like Dr. Brown’s Soda and the original World Trade Center, is considered one of the most important figures of modern graphic design.
While the Lubalin Center is available to visit, that doesn’t mean you can just buy a ticket and walk right in — the small space can only hold about a dozen people at a time, and wannabe guests must contact the curator, Alexander Tochilovsky (a member of Poster House’s board), ahead of time to make an appointment.
Poster House will be a more conventional museum — with rotating exhibits, tours, tickets you can book online and a gift shop where you can buy a poster of Poster House.
When the pop-up ends on October 20, the museum will close to renovate and transform its space. It’s scheduled for a December 2018 opening.
Until then, here are some ideas for things to do on your next visit to New York City.
Statue of Liberty: NYC has five boroughs and about a dozen islands. Lady Liberty stands on her own island.